Search engine optimization is the process of improving a website’s visibility — thereby increasing qualified traffic — in search engines through the practice of semantically marking up your webpages; providing a clean user interface that is clear and concise to both the searcher and search engines; understanding and analyzing what your potential customers are saying about your business; and somewhere in the area of 200 other factors that contribute to how and when your website is shown online. By improving upon a multitude of these factors, I can improve the amount of qualified traffic being driven to your website and bring new leads to your business.
I specialize in optimizing businesses for Local SEO. There is a fundamental difference between optimizing an online-only business versus a local brick-and-mortar business. Instead of traditional SEO tactics used for online businesses, Local SEO focuses on bringing visitors from your own locality, ensuring you’re getting qualified local traffic. Part of having a successful local business presence online is to ensure your Name, Address, and Phone number are consistent across the web. I can help ensure your being found properly in local searches with accurate information. I utilize only white-hat techniques, meaning I won’t use any strategies that could hurt your online reputation in the long-run. Google is constantly tweaking their algorithm, sometimes even daily, and I am up to date on the latest changes and can help increase your online visibility.
Contact me for more information or to get started!